Publisher: MAXIMUM PRESS; 8th Revised edition edition (1 Sep 2010)
ISBN-10: 1931644780
ISBN-13: 978-1931644785
With hundreds of proven tips, tools, and techniques, this freshly updated edition explains how to make the most of the latest Web 2.0 trends and techniques such as RSS, blogs, pod-casting, and mobile marketing for on-line success. Entrepreneurs, corporate marketing managers, small business owners, consultants, web-masters, individuals, new media professionals, and website designers will find this guidebook invaluable for developing on-line strategies. A companion website provides up-to-the-minute Internet marketing news and expanded information. From optimizing websites for search engines and incorporating dynamic public relations strategies to off-line promotion and ensuring customer satisfaction, this handbook is unbeatable for helpful on-line promotional resources.
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